project:VAINGLORYCLIENT:MMMLindex:N° 017medium:[physical]
[01 : Project description]
A campaign for More Money More Love built around the fantasy of having it all—and dressing like you already do.
The idea was to turn the brand’s name into a world the collection could inhabit. Scattered banknotes and graphic knitwear create a playful, deliberately excessive setting. Relaxed poses and a raw photographic finish keep the story grounded in youth culture, giving the clothes an aspirational context without losing their everyday attitude. The result is a distinct campaign identity that connects the collection directly to the brand’s personality
[02 : Expertise]
Concept Development
Creative Direction
Art Direction
Full-Service Production
Photography & Film
Post-Production
№ 017 / MORE MONEY MORE LOVE — 06
№ 017 / MORE MONEY MORE LOVE — 08
№ 017 / MMML — 03
№ 017 / MMML — 04
№ 017 / MMML — 05
№ 017 / MORE MONEY MORE LOVE — 07
№ 017 / MORE MONEY MORE LOVE — 10
№ 017 / MORE MONEY MORE LOVE — 09
№ 017 / MORE MONEY MORE LOVE — 11
№ 017 / MORE MONEY MORE LOVE — 01
№ 017 / MORE MONEY MORE LOVE — 02
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