project:OFF DUTY / ON BOARDby:OSTOSTindex:N° 016medium:[AI]
[01 : Project description]
A private jet becomes the setting for a story about ambition, independence and dressing on your own terms.
The approach was to bring the attitude of streetwear into the world of private travel. Hoodies, relaxed silhouettes and soft jersey contrast with polished aircraft surfaces and hard sunlight. Casual poses make the setting feel like part of everyday life. The series explores how a streetwear brand can connect its clothing to an aspirational lifestyle, using AI to build a distinctive campaign world around the collection.
[02 : Expertise]
Concept development
Creative direction
AI image production
Post-production
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