project:PRESS CAMPAIGNCLIENT:MMMLindex:N° 019medium:[physical]
[01 : Project description]
A streetwear campaign for More Money More Love, staged around a fictional press event with models posing for cameras in the brand's hoodies.
Inspired by celebrity arrivals and red-carpet photography, the series uses staged media encounters, flash photography and press-style compositions to present the collection in an unexpected setting.
[02 : Expertise]
Concept Development
Creative Direction
Art Direction
Full-Service Production
Photography & Film
Post-Production
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