project:STUDIO LOOKSby:OSTOSTindex:N° 033medium:[AI]
[01 : Project description]
Concept development, creative direction and AI image production for elevated
e-commerce. A studio series exploring how product-focused imagery can carry the character of a fashion editorial.
The approach was to keep the setting minimal and give styling, silhouette and proportion room to lead. Seamless grey backgrounds and consistent framing bring clarity to each look, while considered poses give the series a distinct personality. The project explores how AI-generated imagery could help brands develop a cohesive visual direction for online retail, balancing product presentation with a recognisable brand aesthetic.
[02 : Expertise]
Concept development
Creative direction
AI image production
Post-production
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