project:LAUNCH CAMPAIGNCLIENT:LOST SOULSindex:N° 043medium:[physical]
[01 : Project description]
A launch campaign introducing LOST SOULS, a young streetwear label, through its first collection.
The approach was to give the brand a clear visual identity from the outset. Styling, casting and the mood of the imagery work together to establish a recognisable attitude around the clothes. The campaign gives audiences a first impression of what LOST SOULS stands for, creating a foundation for the brand’s future communication
[02 : Expertise]
Concept Development
Creative Direction
CASTING
Art Direction
Full-Service Production
Photography & Film
Post-Production
Next project
EDITED — URBAN HEAT →